Campaign Giving FAQ’s
If you’re ready to make your gift to King’s Ridge, please contact Missy Hatley, Senior Director of Resource Development, at firstname.lastname@example.org or call (919) 307-3435.
Have you achieved your campaign goal?
Yes and No. Our pre-Covid construction estimates that were used in our feasibility study increased dramatically; therefore, we adjusted our campaign goal in the summer of 2021. We surpassed both our original goal and our adjusted goal, allowing us to move into Phase 2 of the campaign sooner than anticipated.
What is included in Phase 2 of the campaign?
- Permanent furnishings that maximize the space in each apartment and in common areas to promote safety and compassion throughout the community.
- Program support, including the King’s Ridge Director, and 24-7 on-site staff.
- The King’s Ridge Sustainability Endowment which will provide program support in perpetuity, ensuring that we can meet resident needs for decades to come.
Now that you’ve reached your Phase I goal, do you still need donations?
YES!!! We still need you to make King’s Ridge happen. Phase I focused on ensuring that the community could be built; now, we are focused on making sure that the community is built with love—maximizing trauma-informed design and making sure the community has the resources it needs. We know there are many individuals, corporations, faith communities and foundations that continue to seek meaningful ways to support this unique community and we have many opportunities remaining.
Is there a minimum campaign gift?
Every gift will make a difference in the development of King’s Ridge. It is our hope that donors can make The Campaign for King’s Ridge one of their top philanthropic priorities during the campaign. We hope that community donors will stretch to make a gift of personal significance.
Will CASA’s Housing Solution Fund annual campaign continue during The Campaign for King’s Ridge?
Yes. Now more than ever, CASA’s Housing Solution Fund provides critical funding to serve individuals and families already safe at home in CASA housing. While 60% of our revenue comes from the rental income we receive from residents, we rely on charitable donations and government grants to close the gap on our operating expenses. Following best practices for nonprofits like ours, we encourage annual fund donors to continue their Housing Solution Fund giving as they consider a meaningful investment in The Campaign for King’s Ridge.
How has Covid-19 affected the campaign?
The Covid-19 pandemic has heightened awareness of the housing crisis in our community. While everyone is affected, none more so than those who are unhoused and had nowhere to shelter in place. CASA purchased the land and began a Campaign Feasibility Study prior to the outbreak of Covid-19. We’re encouraged by supporters who tell us that they are even more motivated to support these affordable apartments in light of the experience we’ve all shared over the last several months.
What is the commitment fulfillment period for the campaign?
A three-year pledge period is the best match for our goals to develop King’s Ridge. Installments can begin in 2020 or 2021. Pledge fulfillment schedules can be customized to match specific donor requirements, as needed.
How have public funds affected the campaign?
Private donors—individuals, foundations, corporations, and faith communities made the first $7 million in investments to this project. Wake County responded with a $4 million investment and the City of Raleigh approved $8.4 million. So, clearly public and private investments have inspired one another. We are so grateful that our public funders’ priorities align with CASA’s priority to end homelessness and that we have a strong public private partnership in place for King’s Ridge. This is a true community effort.
Are gifts tax-deductible?
Yes. CASA is a 501c3 nonprofit.
Is my gift eligible for a corporate match?
Possibly so, and wouldn’t it be wonderful to double the impact of your gift? Many companies do match gifts, or a portion of your gift. Please share your matching gift form with CASA’s Resource Development department staff and they will investigate and keep you informed.
Can I give appreciated stock to this campaign?
Yes, CASA welcomes gifts of appreciated stock as well as many non-cash assets in accordance with our Gift Acceptance Policy. Please contact Missy Hatley, Senior Director of Resource Development, at 919-307-3435 or email@example.com for stock transfer instructions or to discuss a non-cash gift.
Are Estate Planning gifts included in this campaign?
Planned gifts are a wonderful way to support our mission in perpetuity. Planned gifts are celebrated, but not counted in our campaign to fund the construction of King’s Ridge. However, we plan to create an endowment to support King’s Ridge operations well into the future. Planned gifts will be counted as promised commitments to grow the King’s Ridge Sustainability Fund.
Can gifts be made in honor or in memory of a loved one?
Absolutely! King’s Ridge is named in memory of CASA’s longtime CEO Debra King. Final construction plans will include meaningful ways to honor her and the special people in your life that inspire your support.
How will gifts be recognized?
Naming opportunities for King’s Ridge will be available for a variety of places in the community. We anticipate these opportunities to begin at the $50,000 level and will be offered in the order that commitments are made. All donors at the $25,000 level and above will be featured on the Donor Wall on the main floor.
What if I have other questions?
We would love to talk to you about your personal connection to this community. Please contact Missy Hatley, Senior Director of Development, at firstname.lastname@example.org or 919-307-3435.